The idea for CLICROI first occurred to Nelson Merchan as he observed (and in some cases participated in) the explosive growth of the Blogosphere before it was even called the “Blogosphere”, back in 2000. Recognizing the immense potential the Internet has as a means to build bridges to mutual understandings, to foster shared interests, and to grow market opportunities, Nelson put his idea on hold until the summer of 2006 when he decided to launch CLICROI.
With 14 years of experience finding access to challenging markets (like the often difficult-to-reach Hispanic segment) and widening the revenue stream, Nelson proved himself again and again as a major contributor to a healthy corporate bottom-line through creative cost-containment and revenue-generating ideas.
Leading market research and information-gathering firms such as TNS and Greenfield Online figure prominently in Merchan’s background, but he is also no stranger to pounding the pavement in the business process. His background includes being the Sales and Marketing Manager for Amway Colombia and manager of the Sales and Marketing Team at Nature’s Sunshine Products, boosting sales by 34% in just six months.