HISPANICS
The More You Know, The More You Know
Acculturation Of Mexicans. Mexican Americans Still Standing On The Fringe. By Ajay Singh.
"In many Los Angeles public schools, a troubling trend has long been noticed: Teachers tend to push white students and those of Asian heritage to perform well in class while holding Mexican-American children to a lesser standard. Now a new study by two UCLA sociologists provides powerful evidence that low teacher expectations in inadequately funded schools...
The More You Know, the More You Know
Nation’s Population One-Third Minority. Hispanics Largest Minority Group. U.S. Census Bureau. 5/10/06
Growth of Hispanic-Owned Businesses Triples the National Average. U.S. Census Bureau. 3/21/06
The More You Know, the More You Know
Hispanics and the 2006 Election. Pew Hispanic Center. 10/02/06
The More You Know, the More You Know
How the Hispanic and Non-Hispanic Markets have changed over the past 5 years. Being green, online banking, socializing online, dining out, women and cell phones, women and trying to eat healthier, computers at home, cell phones, ATM cards, age and average household income of gamers and teens online. Charts. Experian Consumer Research. 05/26/08.
The More You Know, the More You Know
As U.S. ad-spending growth virtually ground to a halt in early 2008, the $4 billion U.S. Hispanic market continued to post small but respectable gains...The Fact Pack includes data about marketers' 2007 ad outlays by company and category; demographic trends; and rankings of top TV, radio, newspaper, magazine and online media. Expanded information on digital media and how it is used by Hispanics is also included. Additionally, the Fact Pack contains an exclusive ranking of the top 50 U.S. Hispanic agencies, including, for the first time, non- Hispanic agencies that report a significant amount of Hispanic business. NEW YORK (AdAge.com). The Hispanic Fact Pack 2008. July 2008. http://adage.com/images/random/datacenter/2008/hispfactpack08.pdf
Market Segmentation, Hispanic Social Media, the State of Mobile in the Hispanic Market, Cutting-edge Creative: Hispanic and more. adtech-Miami 2008, Hispanic podcasts and presentations.
Hispanic-Fluentials Spend More Time Interacting Online Than Gen Pop e-fluentials. The most influential opinion leaders in th Hispanic community spend 30 hours per week interacting with other online. Burson Marsteller. 03/20/08
Newsletters, Blogs & Organizations
Hispanic Marketing & Public Relations, HispanicMPR. Sign up for Hispanic market updates and podcasts at http://www.hispanicmpr.com/
The website and companion podcast, provide you essential information on America ’s largest minority. They serve as a forum for the exchange of information and ideas on Hispanic marketing and public relations. Started as a companion for the Hispanic Marketing & Public Relations book, the website provides a place for readers, authors of the book, Latino market experts and everyone else to connect, discuss Hispanic market news and updates.
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Use CLICROI if you are a marketer who wants to tap the exploding online Hispanic market with savvy and speed.
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