The website and companion podcast, provide you essential information on America ’s largest minority. They serve as a forum for the exchange of information and ideas on Hispanic marketing and public relations.  Started as a companion for the Hispanic Marketing & Public Relations book, the website provides a place for readers, authors of the book, Latino market experts and everyone else to connect, discuss Hispanic market news and updates. 

Hispanic Trending. A Latino Marketing & Advertising Blog by Juan Guillermo Tornoe. Juan Guillermo is an expert marketer with a passion for serving the Latino community. He constantly researches media and identifies the trends which define Hispanics today. Juan Guillermo is available for interviews. Call 512.479.6200

Hispanic Marketing & Public Relations. Understanding and Targeting America’s Largest Minority. Only title on the topic published to date authored by 19 national experts including 3 Ph.Ds.

Ahorre.com and Hispanic Marketing. Ahorre is part of one of the largest Web site networks reaching Hispanics in the U.S.  http://www.ahorre.com/

From the Hispanic Marketing & Public Relations

Great and exclusive downloadable and audio CD recordings. Hispanic Marketing & Public Relations and HispanicMPR.com. The podcast is the first of its kind featuring weekly interviews with industry leaders including academics, professional and executives from the public and private sector.

Recordings available:

“Hispanic Market Overview” Presentations by Michele Valdovinos and Elena del Valle on U.S. Hispanic markets and an interview of Michele Valdovinos. This product consists of the following presentations: “A Snapshot of the U.S. Hispanic Market,” “Defining the U.S. Hispanic Market” and “Defining the Hispanic Travel Market”

“The Next Step: Secondary Latino Markets.” Dora O. Tovar, MPA presents insights into using secondary U.S. Hispanic markets to reach rapidly growing Latino populations.

“Latino Media and Hispanic Media Training.” Presentations on “Latino Media” and “Hispanic Media Training” by Federico Subervi, Ph.D. and Elena del Valle, MBA and interview of Dr. Subervi based on their chapters in the Hispanic Marketing & Public Relations book. To improve your Latino media reach and enhance your Hispanic media training skills.

“Marketing to Hispanics Online.” Identifying and characterizing the booming Hispanic online market: Presentation by Joel Bary and interviews with Joel Bary, Alex Carvallo and Matias Perel about the U.S. Hispanic online market. This product consists of more than four hours of useful insights and information. 

“Search Engine Marketing to Hispanics.” Matias Perel presents insights on the characteristics and effectiveness of search engine marketing targeting Hispanics. He discusses the latest trends, demographic data and opportunities available in this youth oriented and fast growing market that is being ignored by many traditional media campaigns.

“Latino Family Dynamics.” Brenda Hurley and Liria Barbosa, from Latino Eyes, a division of C&R Research, discuss “Latino Family Dynamics” with HispanicMPR.com host Elena del Valle.

“Hispanic Projections.” A presentation by Roger Selbert, Ph.D. and discussion with Roger Selbert, Ph.D. and HispanicMPR.com host Elena del Valle about the future trends of the U.S. Latino market.

“Hispanic Market Translation Issues.” A presentation and interview with Martha E. Galindo about reaching Latinos in language and Hispanic Market Translation Issues.

“Electronic Publicity and Broadcast Public Relations.” A presentation and interview with David Henry, president and founder, TeleNoticias, about reaching Latinos consumers with electronic publicity tools.

Visit HispanicMPR today to purchase your recording!